03 Feb 2020

Colombian Pop Star J Balvin debuts the first ever Latino artist Air Jordan 1 collaboration at Super Bowl LIV.

” Soy latino y orgullos pero no nos pongan en un caja porque somos Globales. I’m Latino and proud, but don’t put us in a box, we are global. Tonight at the Super Bowl, I will reveal my Jordan 1 x J Balvin collaboration.”

J Balvin

Without a doubt, Colombian Reggaeton singer and Super Bowl LIV Halftime Show inductee made good on his Air Jordan 1 reveal. Choosing to perform almost exclusively in Spanish as is his trademark, J Balvin got to grind up on J Lo repping his signature “Made In Medellin” gear and his upcoming AJ 1 x J Balvin sneakers.

Get into the look…

As a 2017 New York Fashion Week ambassador, J Balvin always advocates for more Latino representation in fashion and entertainment. Hence his linguistic musical preference for Spanish. The Pop Star’s own colorful aesthetic is gets its influence from Pharrell Willams and Kanye West. The AJ 1 x J Balvin also delivers on a rainbow of colors.

For the first Latino artist collaboration, El Colombiano called on Jordan Brand NRG legend Franklin Cook to execute a multicolored dream-sneaker. The AJ 1 x J Balvin has been given a canvas upper makeover allowing for the burst of spectral colors. Starting on the mid-forefoot and working out Red, Orange, Yellow, Green, and Blue fade into one another.

Matching mudguard and heel panels flourish in jagged edged canvas outlining the perforated toe box and ankles, respectively. Similarly, the extended canvas on the collar create a more cloud-like silhouette in the same gradient Blue-Green. White deconstructed tongue with exposed foam sport two separate tongue tabs.

The left AJ 1 features J Balvin’s Yellow Smiley Face with Pink lightning for eyes on ombre Green background. Meanwhile, the right Jordan 1 sports a Black Jumpman on a gradient Yellow-Orange-Red combination reminiscent of a sunset. The White tongue pairs perfectly with the White mid and outsole. Black collar, sockliner, laces and Air Jordan Wings create depth allowing the colors to shine even brighter.

In standard reverse fashion, Nike Swooshes reverse the spectrum of colors along the quarter panels on top of more Black jagged edge canvas. Additionally, the Velcro Smiley Face Velcro pieces on the ankle can be removed or adjusted as you see fit.

Want to know when you can see the Air Jordan 1 x J Balvin hit stores? You’ll just have to stay tuned here for updates. Until then, check out more sneak peeks, reviews and releases of the hottest kicks.

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