06 Jan 2020

With the Chinese New Year a few weeks away, Air Jordan 34 is ringing it in digitally.

Last September, Air Jordan debuted the 34th silhouette for the 2019-2020 NBA season. Released January 2nd, 2020, the Chinese New Year inspired Air Jordan 34 “Digital Pink” stands out from other CNY sneakers dropping for the holiday. And for all the right reasons.

Get into the look…

First and foremost, the AJ 34 “Digital Pink” comes in a clean White stripped away upper. It is decorated with lace-like traditional Chinese coin inspired graphics repeating across the forefoot and lateral panels. Consequently, this transparent design makes for a lightweight and breathable performance basketball shoe. Contrasting Black hits the mesh medial side, heavily perforated tongue, mudguard, heel counter and midsole.

Subsequently, White dominates the visible Zoom air unit and multidirectional herringbone traction patterned outsole. Additionally, the outsole houses the Jordan Eclipse Plate. Notably, this creates a smooth transition from midfoot to forefoot allowing for more control. Jumpman trademark is split between Black and White stamped the heel, all White on the tongue, and Black on the outsole.

Last but not least, the namesake Digital Pink pops along the perforated heel pull tab, accented on the outsole, coloring the branding on the insole and discreetly in the Air Jordan trademark along the medial lace guard. It even shows up in the number 23 is featured in Morse code on the vamp of the shoe.

What do you think? Priced at $180, will you bring in the Chinese New Year rocking the Air Jordan 34 “Digital Pink” on your feet? In the mean time, stay tuned for more updates on the latest in sneaker news.

Release Date: 01/02/20
Color: Black/Metallic Silver/White/Digital Pink
Style Code: AR3240-016
Price: $180

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