Above all, our Yankeekicks reviews and release articles aim to keep sneaker fans up to date on Adidas athletic and lifestyle shoes and the latest from your favorite kicks. Also, Yankeekicks reviews do their best to inform sneaker novices and experts alike with timely, detailed articles and release dates.
German founded sports wear company serves as the second largest in manufacturer in Europe, behind Nike. Adidas shoes go by their signature Three Strips and Trefoil logos. As of 2017, the Company generates more $25 billion.
Cofounding brothers Adolf “Adi” and Rudolf “Ruda” Dassler split up in 1947 after their personal relationship fell through. Rudolf founded Ruda in 1948, which would later be renamed Puma. Meanwhile, Adolf founded Adidas in 1949.
Adidas announced an 11-year agreement with the NBA, becoming an official clothing provider of the professional sport April 11, 2006. Additionally, this covers NBDL and the WNBA. And here we are, 14 years later.
However, the German manufacturing company does more than deliver on athletic and lifestyle wear. Adidas has become a staple in the pop-culture, music, sports and entertainment.
In 1986 the hip-hop icons DJ Run and DMC created the now legendary “My Adidas.” This song lead to the first endorsement deal between a musical group and an athletic company.
Additionally, sports that are covered in their footwear include basketball, football, baseball, golf, skateboarding, lacrosse, tennis, and kabaddi.
Collaborators include entertainer Childish Gambino, R&B legend Beyonce, basketball star James Harden, Rap Icon Kanye West and Grammy-winning producer Pharrell Williams.