05 Aug 2023
2 minute read

In the late 80s and early 90s, when hip-hop culture was blossoming into a revolutionary force, one brand tapped into the pulse of a generation: Van Grack. Synonymous with street style and fresh creativity, Van Grack became a uniform for the architects of a culture that still resonates today.The genius behind Van Grack was none other than Peter Moore, the mastermind who brought to life some of Nike’s most iconic designs. Moore and his partner Rob Strasser were the Da Vinci and Michelangelo of the sneaker world. From the creation of the Jumpman logo to the rebirth of Adidas in America, their collaborative energy was nothing short of legendary.

Van GrackVan Grack’s story is a symphony of audacity, creativity, and a flair for understanding the street’s demands. Once donned by NBA legends and hip-hop moguls, it’s a brand that remains etched in the annals of fashion.history.Moore’s career journey is a roller coaster ride, filled with iconic moments like the “Be True to Your School” series and turning Moses Malone into a biblical figure on the court. But it was his venture into Van Grack with Rob “Rolling Thunder” Strasser that solidified his legacy.

van grack

After leaving Nike, Moore and Strasser formed Sports Incorporated and birthed Van Grack, a daring venture that almost bled their consultancy dry. They even came close to wooing Michael Jordan. Their visionary approach later led them to revive Adidas in America, another triumph that solidifies their place in sneaker history.But now, Van Grack is back, poised to reclaim its rightful place in the fashion world. Established in 1988, it’s not just a brand; it’s a statement, a testament to the times when sneakers were not just footwear but a way

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